In chapter 11 of Journalism Next, Mark Briggs talked about building an audience. He started with discussing building an online presence. Journalists should know their audience and still produce and/or write good stories that their audience would like. The journalist should keep track of work done online.
Briggs said it is important to track the audience too. What does the audience like? What does the audience not like?
Using a tracking software, like Google Analytics would help a journalist or news organization figure out their audience. The software helps track site and page visits, how long someone spent reading a story or watching a news package.
Search engines help journalists. The most credible sources get displayed first. Briggs said most people only scroll through the first page to see what results came up.
Building an audience is important to win back the public.
Mark Briggs’ tenth chapter in Journalism Next began with the quote from Edward R. Murrow:
“The Speed of communication is wonderful to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” – Edward R. Murrow
Briggs believed that conversational journalism was the right way for journalism to go. He listed reasons a journalist might have trouble transitioning over: ethics, credibility, the audience does not participate.
He said most journalists prefer lecture-style news. Briggs pointed out that viewers do not give journalists respect when they participate. Social media helped journalists connect with viewers and it helped bring in Briggs’ words “loyalty.”
Chirp, chirp. The sound of a bird’s chirp could mean a new tweet was sent out. Chapter 4 of “Journalism Next” by Mark Briggs focused on microblogging and social media. What is microblogging? According to the book, microblogging allows people to post short messages. A good example is Twitter. Twitter allows journalists and news organizations to connect with their views or readers in 140 characters or less. Other examples mentioned in the chapter were Facebook’s newsfeed and Tumblr.
What makes microblogging so important for journalists? It can be used as a platform for breaking news. News organizations and everyday people break news over Twitter and Facebook. It is a fast and affective way to update viewers or readers without having to wait for enough information for a journalist to be on air.
Briggs provided Twitter “etiquette.” I like his advice to follow before tweeting, do not tweet off-topic, tweet news links, and get to know people. Other good advice– the 80-20 Rule. Eighty percent of tweets should add value to Twitter.
The chapter provided an informative look into microblogging.
Chapter 3 of Journalism Next by Mark Briggs focused on reader involvement. The chapter provided a closer look at how citizens help change journalism. The methods discussed in the chapter were crowdsourcing, open-source reporting, and pro-am journalism.
Briggs provided definitions for each method discussed. “Crowdsourcing” allows the citizens to provide information. The method provided more ways to gain information about things happening.
The author spend a lot of time talking about crowdsourcing and different community papers that let citizens contribute.
Another method mentioned by Briggs was open-source reporting. Briggs said that transparency and allowing reader feedback is what open-source means. Examples are Facebook and Twitter. Certain stories are aimed towards a particular group of people. Beatblogging is a way to gain readers.
Briggs’ last method is Pro-Am Journalism. He said this is the most popular method and a good example is CNN iReport. The person does everything– gathers information, shoots video and photos.
Overall, I did not care for the chapter. Briggs spent way too much time discussing community newspapers. I am someone who believes a person should know the ethics before trying to be a journalist. I know people can provide important video and photos to help tell a story.